The current era is characterized by the participation of the majority of people in social networks such as facebook, twitter etc. and the great influence that these have on businesses’ marketing.

It is suggested that in social networking, topics should have to do with tourist services, sightseeing and events in order to gain the interest and participation of visitors.

In nowadays, every business can take advantage of social media so as to be addressed, with very low cost, to large target groups aiming at the development, awareness and engagement of potential customers that in the future will consume products and services.